Hi! I’m Jackie, your eponymous TV-producer-turned-MBA-student. Originally from the Bay Area, I majored in Radio / TV / Film at Northwestern University, where I fell in love with producing and spent a whole lot of time on student film sets. I moved to LA two weeks after graduation to start my producing career, and after paying my dues as an assistant, I started working as a freelance producer in reality TV. Over the past few years I’ve worked on shows like The Biggest Loser for NBC, Whodunnit for ABC, and my personal favorite, The Tester for PlayStation Network (gotta love those gamers!).
About a year and a half ago, I realized that as much as I loved producing, I was ready for a new challenge. The thought of becoming a showrunner–the light at the end of the tunnel of my producing career–didn’t excite me any more. I took the opportunity to think broadly about what new function I wanted to move into, and I decided to transition into marketing, specifically the intersection of big data and entertainment marketing. And I decided to make that transition by getting my MBA.