Oh man, you guys. This is wonderful. Netflix has released the results of a study it did of when people get hooked on TV shows. They defined the “hooked episode” as the episode after which 70% of viewers went on to complete the first season of that show.
The big news from the study (which isn’t really all that surprising, intuitively):
“In our research of more than 20 shows across 16 markets, we found that no one was ever hooked on the pilot. This gives us confidence that giving our members all episodes at once is more aligned with how fans are made.” –Ted Sarandos (emphasis mine)
So, why does this matter?